Hidden Worth Start the pre-screen

Turn your data into income.

Hidden Worth prices the records your company already produces, then takes them to the AI labs. It's the same process we're running on our own dataset right now.

Start the pre-screenSee how it works

What we do

The first firm built solely to get companies paid for their data. We price yours in the open. We never buy it.

The screen · two minutesWhat you doWhich records you produceCan you legally license it? The interview · fifteen minutes $100K – $250K$100K$250KThe report · your number

For founder-led software companies — fintech and data products first. Nothing to sign until a deal is done.

Built by the founder of Token Metrics: $18M+ lifetime revenue, 100,000+ users.

Your records already live in the tools you use:
Zendesk Intercom Slack Microsoft Teams Salesforce HubSpot Zoom Google Drive Gmail
A rough, uncut ruby crystal on dark wood — value in its raw, unpolished state

How it works

First, answer five questions.

What you do · team size Which records you produce How much · how far back Can you legally license it? Ever been paid for it?
Example · pre-screen result
Strong fit. Your records match what buyers are paying for.

Then, talk for fifteen minutes.

“How many support conversations a month, and when a ticket gets escalated, where does that conversation live?”
Example · interview, what we heard
Support conversations≈ 9,000 / month
Escalation chainsa call
History4+ years
Rights basisClear to license

Then, read your number.

Generate my Data Income Report →
Data Income ReportExample · screening estimate, not a valuation
$100K – $250K
$100K$250K
Support & incident decision tracesStrong
Comparison setB2B software, 50–200 staff
Licensed before?Never
Next stepIntroductions to buyers
A vault of safe-deposit boxes in shadow, one drawer open and lit gold — a company's records, waiting in the dark until someone opens the right one

The old way takes a cut you never see.

Not a fund. Not a broker. Never buys your data.

Buyers pay for judgment.

Support escalations“Refund never arrived.”→ Escalated. A human decided.
Incident decisions02:14 — the alert fires02:21 — rollback approved
Churn saves“We're cancelling Friday.”→ Saved. The note is on file.
Sales callsObjection: “Too expensive.”Answered on the call, in full.
Fraud calls, made by a human“Did you make this charge?”Verified by phone. By a person.
Pricing exceptionsList $1,200Approved at $950, with the reason.
Overrides that were rightSystem said: declineHuman said: approve. It was right.
Every one of them already written down, in your own systems.

Start the pre-screen

Five questions · two minutes
Team size
Which records do you produce?
Can your company legally license this data?
Has anyone ever paid you for this data before?

This page collects nothing behind your back. Pressing send opens your own email app with these answers composed in front of you, and nothing is sent until you send it there. Your answers are read only by Hidden Worth. Nothing reaches a buyer until you say so.

Then, the interview · fifteen minutes
Data types and volumesPer month
The tools the records live inYour stack
Rights and consent basisChecked
Exclusivity: who else has itDeclared
How you'd like it placedYour call
A vintage telephone switchboard, its cords and jacks labelled by hand — human operators routing every call by judgment
Judgment used to be routed by hand, one cord at a time. Your company's records are the same work, already written down.
The Austin, Texas skyline at dusk, where Hidden Worth is based

Questions, answered plainly

What kinds of data do buyers pay for?

Records of human judgment: support escalations, incident decisions, sales and fraud calls, pricing exceptions, and the overrides your team got right. If your people decide things in writing or on calls, that is the material.

What is my company's data worth?

It depends on the records, their volume, and how far back they go. The Data Income Report gives you a range, built from the five-question pre-screen and a fifteen-minute interview. The range is a screening estimate, not a valuation.

Do you buy our data?

No. Never. We price your data in the open and take it to the AI labs; the buyer pays you directly. Hidden Worth is not a fund and not a broker.

What does Hidden Worth cost us?

Nothing up front, and nothing to sign until a deal is done. We are paid when a deal closes: by the buyer under their referral program, or as a share of a deal we place for you. The terms are in writing before you agree to anything.

Who sees our data, and when?

Nobody, until you say so. Your answers are read only by Hidden Worth, samples move only after a rights check, and buyers learn your company's name only when you approve the introduction.

Your data is worth something.

Start the pre-screen or See how it works

Your answers stay with us. Nothing reaches a buyer until you say so.